Since 2000 fashion and luxury brands, such as Louis Vuitton, Ladurée, Sonia Rykiel, or Martin Margiela, got hold of the trend and grew fond of snow globes as collectible totems and emblems of their brand image. Snow globes feature diverse scenes, ranging from the typical holiday souvenirs to more eclectic collectibles featuring Christmas scenes, Disney characters, popular icons, animals, military figures, historical scenes, etc. These globes are produced by a number of countries and range from the mass-produced versions of Hong Kong and China to the finely crafted types still produced in Austria. Currently, there are many different types of snow globes available. In the 1950s, the globes, which were previously made of glass, became available in plastic. Snow globes have appeared in a number of film scenes, the most famous of which is the opening of the 1941 classic Citizen Kane. In Europe, during the 1940s and 1950s, religious snow globes were common gifts for Roman Catholic children. In America, during the 1940s, snow globes were often used for advertising. In 1929, Garaja convinced Novelty Pool Ornaments to manufacture a fish version underwater. In the United States, the first snow globe-related patent was granted in 1927 to Joseph Garaja of Pittsburgh, Pennsylvania. The material and methods used to make the particles for Perzy globes is a family production secret. Because of the great demand for his snow globes, Perzy and his brother Ludwig opened a shop in Vienna, where the production continues until today as a family business exporting throughout the world. He then built his first scene globe with a model of the basilica of Mariazell. As he tried to intensify the candlepower of a so-called Schusterkugel (a water-filled flask used to focus light since the Middle Ages) with particles made out of different materials for reflection purpose, the effect reminded him of snowfall. Originally his goal was to develop an extra bright lightsource for use as a surgical lamp. At the end of the 19th century the Austrian Erwin Perzy, a producer of surgical instruments, invented the so-called Schneekugel (snow globe) and got the first patent for it.
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